Facebook Marketing for Chiropractors Made Simple
Wednesday, February 25th, 2009Since it’s so new on the scene, Facebook has had unprecedented growth and expansion in just two short years. Similar to other social media sharing sites, Facebook allows chiropractors to network and connect to highly targeted groups of people in their community, thus expanding the reach of their chiropractic practice. The potential for leverage is unheard of. Every big company sees the writing on the wall, and they’re fighting to get in on the action.
Did you hear about Google, Yahoo, and Microsoft having a huge bidding extravaganza to buy just a small piece of Facebooks universal popularity? Well its true. Microsoft was finally the victor, spending 240 million dollars for a tiny 2% of Facebook! What does this have to do with chiropractic marketing, you ask? The big guys know what they’re doing, and that should clue you into the power that Facebook holds in store for chiropractic marketing and your business as well. Facebook is nearly worth 15 billion, and you too can have a piece of the pie.
When I first began teaching social networking and social media marketing to chiropractors 3 three years ago, Myspace was the big-boy on the block and Facebook was only for college students. The score has been evened, though, as Facebook opened up globally to everyone and now is a major competitor. Myspace has actually copied many things from it’s cut-throat competitor including the addition of live-feeds and separate and distinct applications. Chiropractors have never had a better opportunity like right now to brand themselves and reap massive financial rewards social networks like this.
Im not making a big deal out of social media sites like Facebook for years now just to improve my health! There are a whopping 140 million members on Facebook, with a whopping 200,000 more joining daily. The potential for chiropractic marketing success in such a forum is unbelievable. And its all completely free.
From a chiropractic marketing point of view, you can connect with thousands of people in the community like I have done over the years. If you brand yourself correctly, you will be the expert and go-to guy/girl in your community for questions and solutions to health problems. Hence, netting new patients left and right from this virtual powerhouse.
Its important to remember that chiropractic marketing in this way is not only free, but its enjoyable along the process. You get to relate with people in your community with this highly-specialized marketing tactic. No matter what your business sells, you can find your niche in the online market and begin to see encouraging amounts of new business. Connect with people by sharing your interests and hobbies, and finding people with the same interests and hobbies.
When the big guns like Google and Microsoft see a tidal wave coming, you better believe they’re seeing correctly. They see the profits about to pour in from Facebook, and they’re acting accordingly. This means that chiropractors can ride that wave as well. Start by creating your first account on Facebook and getting to know the site.
Begin to join groups that fit your profile on this site, and share your chiropractic story with them. Sell yourself as though you were a product, which you are, and people will become increasingly interested in you and your chiropractic practice. As your credibility and name grow in the community, you’re going to see countless new patients walking through your doors each month. All of this is for free!