Archive for the ‘PPC Marketing’ Category

Improve Your Adsense Earnings

Saturday, March 7th, 2009
by Michael Fleischner

Can you make a living on earning Adsense commissions? Adsense to be a great way to a few extra dollars each and every day but certainly is not going to make you a ton of money. Ask website owners today about their earnings and you’ll find only a small handful making a substantial income. Ive learned how to increase my Adsense commissions over time and will share with you all Ive learned.

Your Adsense revenue is dependent on a number of factors including which ads you display, where you display them, and how often. Here are some factors to consider before you place your next Adsense ad. Let’s begin with ad placement. Certain locations tend to be more successful than others. Google has produced a heat map that illustrates the ideal placing on a sample page layout. All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this information about ad placement is useful as a guide, I strongly recommend that you consider your users first when deciding on proper ad position. Think about user behavior on different pages and what will be most useful to them and their navigation of your website. You’ll find that what you think is the most optimal ad position isn’t always what you expect.

On pages where users are usually focused on reading article content, ads placed immediately below the end of the content generally perform very well. It is almost as if users finish reading and ask themselves what they should be doing next. Ads that are targeted can answer that question and get them clicking.

Various Ad format. Some types of ads perform better than others depending on the page content and layout. Many Adsense advertisers find that large rectangles in content areas work best, while leader boards produce less click-based revenue. The traditional sky scrappers are the worst performers. The key is to experiment and measure the results to see which formats work best for you.

Ad colors. Sometimes ads blended into the content can work wonders, but sometimes ads that contrast your site colors work best. Test a variety of ad colors to determine if different palettes generate higher than average click through rates. Other than testing the actual palettes, there’s really no other way to determine effectiveness.

Number of ad units on a page. Websites are allowed a maximum of 3 ads, plus one set of ad links, and one Google search box per page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article.

Manipulate the variables noted withing this article to see which can have the greatest impact on your Adsense revenue. Keep in mind that there are many websites that do not make a great deal from Adsense ads and probably never will. The large majority however are sites that can improve results by changing just a few factors. The result can be a significant improvement in earned revenue on a daily and monthly basis.

About the Author:

How Important Is Google Adwords In Internet Marketing

Friday, February 27th, 2009
by denny

YSM or yahoo Search marketing was popularly known as Overture and GoTo in the recent past. This is a similar program to Google Adwords where webmasters can bid on key works or key phrases they want their websites to appear for. Yahoo search marketing ranks certain listings they call sponsored listings for a fee they call PPC or pay per click. This means that webmasters deposit a certain sum with the Yahoo search marketing agency and every time someone clicks on the keyword or phrase they want their site to appear for a sum of money is deducted per click.

It is like tasting blood, once you have tasted the success of a work at home program and have an idea of the potential you have to make money online fast you will go out there in cyberspace and search for more ways and every time you do you will definitely join a program and create multiple streams of income probably in the field of internet marketing which is a growing million dollar industry as of date.

There is, however, a lot of controversy when it comes to deciding on how effective Google Adwords is when it comes to Internet marketing. Some people are of the opinion that Google Adwords promises to index your site using the Adwords you bought but they dont commit to how long it would take to index your site. A faster way, internet marketing gurus claim, is SEO techniques instead of Google Adwords.

When you decide to use yahoo Search marketing for acquiring a top listing in their search engines you are actually deciding to go in for a PPC or Pay per click campaign. This is a process where yahoo charges you to direct a visitor to your site every time he or she clicks on a word or phrase you have paid for the search engine to redirect traffic to your site. How important is this to get a top listing? The opinion of various internet marketing gurus will vary. Some say it is not important at all while some say it is equally important. However, all are unanimous that it is not all important to get a top listing.

Google Adwords could be good for you or it could prove to be ineffective for your purpose and budget. It is up to you to decide and make the best use of all the techniques available to drive targeted traffic to your web site and improve your conversion rate, after all conversion is what internet marketing is all about, isnt it? Google Adwords was designed to assist Internet marketing individuals drive traffic to their site. This is how it works:

There are ways however, to employ yahoo search marketing tactics to at least get a fair amount of traffic to your site. One of these ways is negative keywords. These are the keywords you dont want your site to get listed for. Let us take an example. If you choose the words free samples then your site will not show up every time some one types in those keywords. This will help you get relevant clicks and a greater conversion on the search engine.

Try looking through the online shopping portal eBay. I am sure you have heard of it. All you need to do is to create an account and choose the products you would like to sell online. When someone buys that product through your referral you get the commission. There are other sites such as Big ticket to wealth and passport to wealth that train you, for a fee, in the art of internet marketing. You can use this knowledge you gain through multimedia tutorials and software that assists you to market your product to sell multiple sites and programs online. You can also resell the program you bought thus instantly earning back your initial investment and more every time you sell it to someone else.

Then there are the fulltime jobs of writing as freelance writers and web site promoters apart from numerous data entry jobs you can get through sites such as Getafreelancer and more. Now are you all set to set up a work at home business of your own?

About the Author: