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Why You Should Be Measuring Your Content ROI

Content marketing can offer a great deal of value to your business, from increased engagement to increased sales. However, it is a lot harder to determine return on investment (ROI) with content marketing than other more direct sales advertising and marketing-like sales pages. Content marketing isn’t going to provide immediate success. It’s going to provide […]

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White Papers: What Are They and Why Should I Use Them?

A white paper is a report that explains a problem in depth and then offers a solution. If you offer products and services to business owners, white papers are a great way to explain your solutions to your audience. They work especially well for complicated issues that require some measure of education for the buyer […]

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What Is Preventing Your Content from Working?

You are blogging and creating content but you feel like nothing is working like you want it to. Your sales aren’t increasing, your newsletter isn’t getting new subscribers, and it just feels like you’re wasting your time. If that is the case with your content marketing, take heart that you can access where you are […]

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What Is a Documented Content Marketing Strategy and Why Do You Need One?

They say that when you fail to plan, you plan to fail. The same can be said for those who enter into content marketing without having a clear plan of action to follow. Knowing what you’re doing, why you’re doing it, and when to do it is an essential component of any successful content marketing […]

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